Internet Business Adventures

February 2010
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February 2010

Some more innovation from a technically minded Internet business man

James Brausch has figured out a way to use Paypal for processing payments for CD and DVD products that you have produced at kunaki.com, which also enables using the MuVar multivariate testing software on your sales page for the CD/DVD products, since it allows a return to a confirmation page on your site after the Paypal payment is submitted. This is great and James is offering to make a video to show exactly how to set this up. I for one really want him to produce the video and offer it as a product.

Posted: June 4th, 2007 under Internet Business, Automation.
Comments: none

When Less Is Really More

About a year ago I found an article with an unconventional take on a topic that had recently gotten me jumped all over on an Internet marketing forum. So, when I came upon that article, which supported the opinion that I had expressed at the forum, I was very interested.

I was especially interested because the article was the result of actual testing that the writer had done.

What was the topic?

“Which is better for Internet sales, long or short copy?”

The accepted wisdom was that long copy sells better than short.

What got me in trouble on that forum was that I described how the long sales letters affected me personally.

I didn’t say I knew anything about whether long sales letters affected everyong the same way. I just said that the long sales letters had the same effect on me that the middle of the night infomercials have, they are like sleeping pills.

In fact, if I have trouble sleeping, all I have to do is turn the TV to an infomercial, and I’m off to dreamland in a few minutes.

I have been experiencing the same effect when I come across the l-o-n-g online sales pages. I get an uncomfortable feeling of impatience, boredom, and irritation that although I’d like to see what the page has to say, I wish they’d just get on with it and give me the facts.

So, still feeling somewhat battered after my forum faux pas, I was amazed to come across an article on JamesBrausch.com claiming that the short sales pages might be more effective than most marketers thought.

Now, James has just revisited the topic with a new post in his blog describing the results of running multivariate testing software on some sales pages, and where it turns out that “no words” might be better than anything! What??? Read James’ article here:
http://www.jamesbrausch.com/?p=621

Posted: May 3rd, 2007 under Internet, Internet Business.
Comments: none

Are you afraid of Spam?

I was afraid of Spam.

I was suffering from Spam-block.

I used to have a nice blog on my key2success.com site in which I had written many articles to help people use the Internet to help their businesses. But, the comment-spam-bots flocked to my blog and made it impossible to maintain. In those days, there were no effective tools to keep the blog spam out, and when the porn and casino spam comments built up to thousands a day, in a fit of desperation I deleted the whole thing.

Now, a few years later, I’m venturing into the blogosphere again, with high hopes that the new technology installed in this blog script will keep the spam-bots at bay.

One of the next topics I’ll post will relate to Spam in email, and how to avoid it or at least keep it to a slow trickle instead of a flood.

I’m allowing comments in the blog, as long as they’re constructive, so please feel free to opine on the topics I post.

Posted: March 6th, 2007 under Internet.
Comments: none

Do you think in Internet?

One of my high school French teachers said something which I’ve never forgotten, and which to this day is a reminder of an unattained goal. She told us that she realized that she was finally able to think in French when she had a dream in French. She said that happened after she had lived in France for a few weeks.

Hmmm…do my dreams in which I’m typing on my computer, working on my websites, and almost but not quite able to read what I’m seeing on my computer screen, mean that I’m thinking in Internet? Probably, since I’ve been living in the Internet for a few years. Sometimes I wake with a solution to a web programming problem and have to rush to the computer before the idea slips away.

Amazing how something that was only introduced to the general public about 13 years ago has become so much an integral part of our world.

I wonder when Verizon will offer a wireless broadband card that I can somehow plug into my CPU?

Posted: March 6th, 2007 under General.
Comments: 1

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Some more innovation from a technically minded Internet business man

When Less Is Really More

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Do you think in Internet?